The demand for the UAE grocery online delivery market is projected to grow at a CAGR of 22% by 2025. And therefore, we are witnessing more and more supermarket chains opening up in order to meet and fulfill consumer demand. Every few months, UAE is beholding new players with heavy financial backing, enhanced technology, exclusivity and unbeatable promptness.
Undeniably, the competition is getting tougher by the day. The industry is fragmented with a myriad of players who now need to be unique in some fashion to score an edge over the others.
While every label is out there improving their brand value in some way, Add To Cart has outdone itself in many ways.
Walking down the memory lane:
ATC is an official e-commerce channel operated by GGFT (EST 2004). Golden Grains Foodstuff Trading LLC is a one-stop solution for home and party essentials. Add To Cart was developed in response to private individuals and families who were willing to procure Hotel grade products which were previously enjoyed only by the best food establishments within the region.
The online platform has now delivered to thousands of homes and establishments across the UAE. At present, food & grocery is the major category and accounts for approximately 48% of overall retail sales in the UAE. These sales are buoyed by improved standard of living, indulgence in healthy products, fondness for exclusivity and choosing high-quality products.
Amidst UAE retailers channelizing their energy in various paths, Add To Cart Supermarket has made a statement with its increased sales.
Add To Cart – A Leading Grocery Store That Makes News!
● Digital Footprint
With the soaring need and demand, Add To Cart has embraced a digital footprint quite gracefully. In almost every corner of the world, we have noticed a patent consumer behavior which is a rapid shift towards digitalization. The UAE is not any different.
Add To Cart has created a mobile app that’s user friendly, secure, responsive and provides immense value to the user. Today, users are looking to use an app or online website that’s no nonsense; and Add To Cart has nailed it every way. It’s easy to use, problem-solving, crowded with organized data and provides a seamless experience.
● Respect for privacy
Undeniably, the pandemic has shifted consumers towards online shopping for the benefit of ease. Consumers are more than happy to also avail contactless shopping with options like apple pay, credit cards, digital wallets and more. This change has also brought in security challenges that can put consumers at risk.
Add To Cart has addressed these issues and made way for the comfort of consumers. The platform takes appropriate steps to ensure data privacy and security through various software and hardware methodologies.
● Next Day Shipping
On most orders, UAE’s leading grocery store is providing next day shipping. But hey, there’s also an exception. ATC provides a same day delivery for orders placed by 6 am. In case of orders that are placed later in the day, Add To Cart delivers the following day.
A widespread delivery range includes Dubai, Sharjah, Ajman, Abu Dhabi, Fujairah and Al Ain. Also, incase of shopping from regions outside the UAE, Add To Cart ships orders directly via DHL. Being a leading retailer, ATC has taken an extra step to fulfill massive orders even at the last minute.
● Stays ahead of the game
Add To Cart stays ahead of the game with its exclusivity. Get ready to access a diverse range of products including specialty food such as Sushi Nori, Pano Tempura, Japanese Wasabi dressing, Naruto Fish Cake, Unagi Roasted Eel, Pasteurised egg yolks, Smoked cheese and so much more. Find the widest collection of cheese and specialty food products from the USA, Japan, Italy, Germany, France, China, South Korea, Ireland and Cyprus.
Traditional players in the UAE have certainly adopted great marketing and promotional strategies, built an identifiable digital presence and worked on improving engagement levels. However, ATC scores an edge over all with its larger-than-life range of exclusive products.
● Deliver what consumers crave
Consumer is the king, and a brand can flourish only if this is taken seriously. Gladly, in this century, consumers are ready to pay more for comfort & convenience. And that’s why it is vital for every online platform to engineer an outstanding experience.
Add To Cart has ideated a unique way of earning rewards by becoming a member. Besides loyalty points, displaying purchase history, knowing consumer preferences are also great adoptions to increase the basket size.
One Last Thought:
Online visibility definitely helps in staggering a spike in sales, ATC has gone a step further. By bringing the delicacies from across the globe and providing a same day delivery (conditional) and next day delivery otherwise, this e-commerce channel has won the hearts of million consumers. Also, the retail grocer has embarked upon a mobile journey to be an ‘accessible’ rescue for every home in the UAE.
